Marketing

Adachi, P. J. C., Ryan, R. M.Frye, J.McClurg, D. (2018) “I can’t wait for the next episode!” Investigating the motivational pull of television dramas through the lens of self-determination theory. Motivation Science, 4(1) ,78-94

Adachi, P. J. C., Ryan, R. M.Frye, J.McClurg, D. (2018) “I can’t wait for the next episode!” Investigating the motivational pull of television dramas through the lens of self-determination theory. Motivation Science, 4(1) ,78-94

Sweeney, J. C., Webb, D.Mazzarol, T. W.Soutar, G. N. (2014) Self-determination theory and word of mouth about energy-saving behaviors: An online experiment. Psychology and Marketing, 31 ,698-716

Webb, D.Soutar, G. N.Mazzarol, T.Saldaris, P. (2013) Self-determination theory and consumer behavioural change: Evidence from a household energy-saving behaviour study. Journal of Environmental Psychology, 35 ,pp. 59-66