Marketing

Basic SDT research topics

Adachi, P. J. C., Ryan, R. M.Frye, J.,McClurg, D. (2018) “I can’t wait for the next episode!” Investigating the motivational pull of television dramas through the lens of self-determination theory. Motivation Science, 4(1) ,78-94

Sweeney, J. C., Webb, D.Mazzarol, T. W.Soutar, G. N. (2014) Self-determination theory and word of mouth about energy-saving behaviors: An online experiment. Psychology and Marketing, 31 ,698-716

Mosteller, J.Mathwick, C. (2014) Reviewer online engagement: The role of rank, well-being, and market helping behavior. Journal of Consumer Marketing, 31 ,464-474

Webb, D.Soutar, G. N.Mazzarol, T.Saldaris, P. (2013) Self-determination theory and consumer behavioural change: Evidence from a household energy-saving behaviour study. Journal of Environmental Psychology, 35 ,pp. 59-66