November 24, 2016 / By Christopher Ferguson, Ph.D. /
Another interesting article explaining how our understanding of media violence effects have changed in recent years featuring SDT work by Andrew Przybylski, Scott Rigby, and Richard Ryan.
“By contrast, new theoretical models such as Self Determination Theory and Mood Management Theory suggest that viewers actively select media to meet their motivational or mood goals. Neither the selection of media, nor outcome behaviors are driven primarily by media content but rather by a user’s goals and motivations.”
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