November 26, 2014 / by Susan Fowler

In this Harvard Business Review article, Susan Fowler describes how we can take advantage of SDT as a new, contemporary science to understand motivation.

Despite the popularity of Maslow’s Hierarchy, there is not much recent data to support it. Contemporary science — specifically Dr. Edward Deci, hundreds of Self-Determination Theory researchers, and thousands of studies — instead points to three universal psychological needs. If you really want to advantage of this new science – rather than focusing on a pyramid of needs – you should focus on: autonomy, relatedness, and competence.

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