April 21, 2021 // by Lauren Walker

In this The Brussels Times article, SDT Scholar Dr. Maarten Vansteenkiste explains how to apply SDT in public communications to limit people’s sense of uncertainty about the ongoing COVID-19 crisis.

By not taking people’s emotional responses into account, Belgium is potentially creating a vicious cycle where people lash out against measures, then measures get worse, which results in them lashing out again, according to motivational psychologist and GEMS advisory group member Maarten Vansteenkiste.

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